Underwear news and archive

Adore Me expands loungewear and debuts first men's underwear

New York-based intimate apparel brand Adore Me has expanded its loungewear offering with a new collection and moved into a new product category with the launch of its first-ever men’s underwear. Building on its current loungewear offering, the new collection, named ‘Soft Touch,’ features more than a hundred styles in three fabrics: Jersey, rib...

Fashion

Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores. Sloggi will be selling its signature collections, including Basic+, which offers super soft fabrications across maxi, tai and midi styles with smooth seams; GO Crush, designed for...

Fashion

Modibodi named period-proof underwear sponsor of West Ham United Women

Leak-proof apparel and underwear brand Modibodi has been named the official back of shorts and period-proof underwear partner of West Ham United Women’s team. Described as a “groundbreaking partnership,” the move will see Modibodi becoming the first period-proof underwear brand to feature on-kit in women’s football, with its brand name appearing...

Retail

Australian underwear label Bonds makes its US debut

Australian underwear brand Bonds has made its official debut in the United States. Founded in 1915 by George Bond, the brand has expanded over the last 100-plus years into an Aussie icon. “We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the US,” said Tanya Deans, president of Bonds Australia, in a statement. “...

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Business

Nudea recertifies as B Corp with increased Impact Score

Underwear and sleepwear brand Nudea has confirmed its recertification as a B Corporation for which it recorded an increased B Impact Score compared to when it was initially certified in 2022. This time round, global nonprofit B Lab, which grants the B Corp certifications, gave Nudea an “exemplary” score of 117.6, up from its prior 103 and well...

Fashion

M&S unveils first-ever women’s and men’s underwear campaign

British retailer Marks & Spencer has unveiled its first-ever cross-business underwear campaign spanning across womenswear and menswear as it looks to cement its market-leading position in women’s and men’s underwear. The ‘Make an Understatement’ campaign launches on Thursday, February 20, and is part of the retailer’s continued drive to change...

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Business

Snuggs secures 5 million euros to accelerate growth

Europe’s largest period underwear brand Snuggs has secured 5 million euros in funding led by Amsterdam-based investment group TripleB, to bring its total funding to 12 million euros. The brand will use the investment to further its mission of making period care “more comfortable, sustainable and widely accessible” as it looks to grow its retail...

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Business

Spanish intimates brand ZD Zero Defects enters the US

Intimates brand ZD Zero Defects has set its sights on the US, parent company Barcelona-based Textil Zede has confirmed, after it closed its last fiscal year with sales of more than 2.2 million euros. The move builds on an internationalisation strategy at the company that has already been in play since 2015, and has since been a driver in the...

Retail|In Pictures

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

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Business|Retail

Lounge reports positive growth and plans to continue retail expansion

Multi-channel underwear and apparel retailer Lounge has reported positive year-on-year growth due to growth in its international markets and retail expansion in the UK. The British-based brand has reported sales of 67.9 million pounds for the year ended June 30, a 6 percent increase and a pre-tax profit of 5.5 million pounds compared to the...

Retail

Duluth Trading Co. to host first-ever underwear 'trade-up' event

US apparel company Duluth Trading Co. is set to host the first-ever underwear trade-up event. Customers are invited to trade their old, worn-out underwear for a free, new pair. Taking place on April 6, customers can bring their old underwear to any of Duluth Trading's 65 stores across the nation in exchange for a brand-new pair of underwear....

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Business|Interview

Rise of the period panties: Modibodi’s Kerry Cusack on the menstruation market

It’s an exciting time to be in the lingerie industry. Its growth is coupled with a buyer that has become more educated, self-assured and involved in the process, making concepts and brands a lot more in-tune with their mostly female audience. A culmination of this is the Period Pants industry, a one that has not only benefited from the widening...