Unilever news and archive

Unilever acquires Dr. Squatch in push for premium men's grooming growth

Consumer goods giant Unilever has announced its acquisition of men’s personal care brand Dr. Squatch from Summit Partners, signalling its intent to pivot further into premium, digitally native brands with cult-like followings. Best known for a portfolio of household staples, from laundry detergent to mayonnaise, Unilever’s push into the...

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Business|Beauty

Unilever to invest 80 million pounds in new fragrance facility

British fast-moving consumer goods giant Unilever is investing 80 million pounds to build in-house fragrance capabilities in the UK, including plans for a new state-of-the-art fragrance facility near Liverpool to develop “leading-edge digital capabilities and to recruit and partner for the very best fragrance talent and expertise”. Plans for the...

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Business|Beauty

Unilever acquires personal care brand Wild

Consumer goods company Unilever has acquired British personal care brand Wild for an undisclosed amount. In a statement, Unilever said the acquisition marks another step in optimising its portfolio towards “premium and high growth spaces” as part of its Growth Action Plan 2030. Launched in the UK in 2020, Wild is a digitally native brand that...

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Fernando Fernandez appointed as new Unilever CEO

Consumer goods company Unilever has announced that chief executive officer and board director Hein Schumacher will depart the company on May 31, 2025, with his resignation effective March 1, 2025. Fernando Fernandez, currently chief financial officer (CFO) and executive director, will succeed Schumacher as CEO, effective March 1, 2025. Fernandez...

Fashion |Beauty

Dove Men+Care teams up with Marshawn Lynch to tackle whole body odour

Unilever’s Dove Men+Care is partnering with former football star, actor and entrepreneur Marshawn Lynch to increase awareness of its whole-body deodorant range, which was created to tap into growing consumer demand for deodorants that go below the belt. According to Google Trends, searches for ‘whole-body deodorants’ increased sharply in 2024,...

Fashion |Beauty

Unilever investing in fragrance with a new in-house team

Beauty giant Unilever is investing 100 million euros to scale up its fragrance design and creation capabilities across our global portfolio with a new digital-first fragrance creation house. Historically, Unilever has partnered with fragrance houses around the world to create its scents, but it believes that growing its in-house fragrance...

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Business

Unilever sells Russian business

Unilever has announced the sale of its Russian business following mounting pressure on the cosmetics and personal care giant. The move was revealed in a statement from group’s CEO Hein Schumacher, who said that the subsidiary was offloaded to Arnest Group, a Russian manufacturer of perfume, cosmetics and household products. The sale will include...

Fashion |Beauty

Hellmann’s unveils first-ever mayonnaise fragrance

Unilever brand Hellmann’s has teamed up with NFL Tennessee Titans quarterback Will Levis to launch the first-ever mayo-scented fragrance. The Will Levis No. 8 fragrance has been developed to harness the “tantalising scent” of mayonnaise with notes of tart lemon, mayonnaise accord, coffee undertones, musk and vanilla. The launch follows Levis’...

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Unilever grows sales and profit in the first half period

Underlying sales growth at Unilever was 4.1 percent in the first half period, while turnover increased 2.3 percent to 31.1 billion euros. The company said that Underlying operating profit was 6.1 billion euros, up 17.1 percent, underlying operating margin was up 250 bps to 19.6 percent, with gross margin up 420 bps. Underlying EPS increased 16.3...

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Business|Beauty

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

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Unilever to acquire haircare brand K18

Personal care and cosmetics giant Unilever has announced the acquisition of haircare brand K18 in what it said is a continuation of the optimisation of its portfolio towards “higher growth areas”. The biotech label, founded in 2020 by Suveen Sahib, offers a range of six products that help to address hair damage, allowing for it to be favoured by...

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Unilever to sell Elida Beauty to Yellow Wood

Consumer goods giant Unilever is to sell Q-Tips maker Elida Beauty to Boston-based private equity firm Yellow Wood for an undisclosed sum. Elida Beauty features more than 20 beauty and personal care brands, including Q-tips, Tigi, Caress, Timotei, Impulse, and Monsavon, and generated around 0.8 billion euros in 2022. Fabian Garcia, president of...