United colors of benetton news and archive
Benetton Group launches Green B project
Italian-based Benneton Group has launched a program titled Green B that brings together all the sustainability initiatives of the company’s brands, including United Colors of Benetton, Undercolors, and Sisley, under one umbrella. The group stated it would work on energy efficiency throughout its supply chain and retail locations, waste...
Apr. 23, 2021
United Colors of Benetton returns to U.S. retail
For the first time in four years, United Colors of Benetton is carrying out retail operations in the U.S. The Italy-based fashion brand will open a pop-up store in Santa Monica, CA this week, and is considering reopening stores on a more permanent basis in the country. Opening on Friday, October 25, the United Colors of Benetton pop-up space...
Oct. 21, 2019
Benetton to open “numerous” new stores around the world in 2019
Benetton has announced the opening of “numerous” new stores “in the main cities of the world” by the end of 2019 as part of its strategy to revive the brand. The first ones will be opened this Spring/Summer in Benetton’s native Italy, in the cities of Rome, Palermo and Naples, followed by stores in Bangalore, India, and Deauville, France. The...
Apr. 29, 2019
Gilberto Benetton, co-founder of fashion brand, dies aged 77
Gilberto Benetton, co-founder of the eponymous clothing brand, died Monday at the age of 77 after an illness, the Italian group announced. "Gilberto Benetton died at home today in Treviso (northeast Italy) following a brief illness," the Benetton group said in a brief statement. "His wife Lalla, daughters Barbara and Sabrina and son-in-law...
Oct. 23, 2018
Jean-Charles de Castelbajac new Benetton artistic director
Italian group Benetton on Monday named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to "forecast tomorrow's social...
Oct. 8, 2018
Benetton names Jean-Charles de Castelbajac artistic director
Italian group Benetton has named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections, the company said on Monday. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to...
Oct. 8, 2018
Video: Benetton - A social experiment conducted in India
Benetton conducted India’s most powerful social experiment to see how the next generation has the strength to enact enormous miracles for the country. Source: United Colors of Benetton, YouTube.
Aug. 14, 2018
Benetton criticized for campaign depicting migrants being rescued
United Colors of Benetton is best known for its advertising campaigns celebrating diversity. Previous campaigns, usually shot by Italian photographer Oliviero Toscani, depicted models from different ethnicities holding hands, leaders from different religions side by side, or classroom with children from different nationalities. However, the...
Jun. 20, 2018
Photographer Oliviero Toscani returns to Benetton for new inclusive campaign
London - United Colors of Benetton has never been shy about integrating political and social issues in its advertising campaigns. While some fashion brands chose not to mix politics and fashion, the Italian fashion brand has carved out a name for itself thanks to its racy and provocative campaigns, which openly tackle subjects such as racism,...
Dec. 1, 2017
Luciano Benetton returns to revive the brand he founded
Luciano Benetton, 82-year old founder of the Benetton Group is making a comeback to infuse life into the troubled clothing brand, reports The Times. He had launched the brand in 1965 that gained fame and attention for its colourful designs and bold marketing campaigns. “It’s an intolerable pain for me. That’s why I am stepping in again, together...
Dec. 1, 2017
#UnitedByHalf: Benetton launches gender equality campaign in India
London - Gender equality may not be a right most fashion brands strive for, but women empowerment and equality is definitely a priority for Italian fashion label United Colors of Benetton. On International Women's Day, taking place on March 8, the retailer is set to launch its latest campaign which is aimed at promoting gender equality in one of...
Mar. 7, 2017