Unless news and archive

Under Armour partners with Unless to launch plastic-free, regenerative sneakers

Sportswear giant Under Armour has partnered with Unless once more to launch three new zero-plastic, regenerative sneaker styles. Launched during New York City Climate Week, the collaboration builds on the partnership between Under Armour and Unless, which saw the two brands launch a plant-based, regenerative collection of sportswear redesigned...

Fashion

Milan Design Week: Under Armour unveils regenerative sportswear with Unless

Sportswear giant Under Armour has taken to Milan Design Week with an immersive experience in which it has unveiled a “regenerative” sportswear collection made alongside “all-plant” fashion brand, Unless. From April 8 to 10, the two labels are hosting their joint immersive experience as part of the design week’s Fuorisalone schedule. Here, they...

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Unless co-founder Eric Liedtke to join Under Armour as EVP brand strategy

Eric Liedtke will join Under Armour as executive vice president of brand strategy following the completion of its acquisition of Unless Collective, a zero-plastic regenerative fashion brand. The transaction is expected to be completed later this week. He will report to president & CEO Kevin Plank and oversee Under Armour's brand presence through...