Upcycling news and archive

Marine Serre creates upcycled Mona Lisa fashion capsule for the Louvre museum

Paris - French fashion designer Marine Serre has created an exclusive autumn/winter 2026 capsule collection for the Louvre Museum. Inspired by the Mona Lisa painting, the creative concept is based on upcycling. Marine Serre first met the museum's team and initiated this collaboration during the inaugural Louvre dinner in 2025, where she was a...

Fairs

Preface, Re/Assembly and Here|After to host fashion event in LA with Denim Dudes

Three organizations looking to explore the future of circular fashion - Preface, Re/Assembly, and Here|After - have joined forces with Denim Dudes to host a two-day event in Los Angeles. Set to take place from January 28 to 29, 2026, at 356 S. Mission Road in Los Angeles, the event aims to bring together leading brands, innovators, and students...

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Business

TexCycle in Bulgaria: textile sorting, recycling and upcycling under one roof

How can fashion truly be kept in circulation? A visit to the TexCycle sorting and recycling plant in the Bulgarian port city of Varna showed what it means to sort 60 tons To help picture how much 60 tons are: A heavy household washing machine weighs about 100 kilograms; ten of those make up a ton and 600(!) of those 60 tons. of used clothing...

Fashion

ShopGoodwill.com to bring thrift to the catwalk at NYFW

ShopGoodwill.com, the e-commerce auction platform created, owned, and operated by the Goodwill non-profit organisation, is teaming up with fashion designer Evan Hirsch to bring thrifted Goodwill treasures to the catwalk during New York Fashion Week for the first time. Hirsch, known for his viral transforming dresses and sustainable approach to...

DFB Festival 2025: Showcasing original design and local identity in Brazil

Between May 14 and 17, the Ceará Events Centre in Fortaleza hosted the 2025 edition of the DFB Festival. With Claudio Silveira as the event's creator and director, and Helena Silveira as executive director, the festival brought together original designers and brands in catwalk shows, talks and discussion panels. There were also stands and an...

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Business|Interview

How ANDAM winner Losanje makes textile upcycling a profitable business model

French start-up Losanje, founded by Simon Peyronnaud and Mathieu Khouri, winner of the ANDAM 2025 Fashion Innovation Award, established itself as a key player in textile upcycling. Thanks to its proprietary technology and an integrated approach, Losanje succeeded in making upcycling economically viable and, ultimately, scalable. A year after our...

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Fashion |In Pictures

E.L.V. Denim brings its upcycling journey to LFW

British luxury fashion brand E.L.V. Denim opened London Fashion Week to become the first fully upcycled brand on-schedule with an immersive presentation celebrating its sustainable innovative and high-end fashion. Dubbed ‘The Journey,’ the presentation showcased curated vignettes documenting E.L.V. Denim’s process of turning discarded garments...

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Culture

Ian Berry exhibits in Turkey for the first time

For the first time, renowned denim artist Ian Berry is exhibiting in Turkey. The show “Beyond Denim” opened its doors at the beautiful art centre Kalyon Kültür in the Şişli neighbourhood of Istanbul and will be on view until February 2025. The exhibition consists of some the artist’s most known works as well as those especially prepared for the...

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Business|CEO Interview

Reju CEO Patrik Frisk: 'There is very little that you can’t reuse'

“I’ve spent decades working for brands (Under Armour, The North Face, Timberland, Jansport, Smartwool, Reef, Peak Performance, Gore-Tex, Vans) that make clothes that people love. Yet, too many of these garments have ended up in landfills or incinerated. And increasing global consumption and fast fashion are only accelerating this problem,” says...

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Business

‘A circular economy for the textile industry offers opportunities, but also needs action’

A recent report looks at the chances and challenges of a circular textile industry in the Netherlands, thus providing interesting input for other countries as well. The report titled ‘Towards a Dutch Circular Textile Industry’ was published by Invest-NL, an investment company that finances sustainable and innovative projects. While a circular...

Fashion

LA store American Rag Cie and Denim Dudes partner on retail project backing new names

American Rag Cie has partnered up with denim and casualwear foresight platform Denim Dudes on an initiative that will allow emerging brands to rework and reimagine pieces from the LA store’s vintage stock to create exclusive capsule collections. Seven LA-based emerging names have been selected to participate in the project, ‘Nothing New’,...

Fashion

Wrangler launches second upcycled denim collection under Wrangler Reborn

Wrangler has launched the second part of its Wrangler Reborn initiative, which sees the denim brand work with textile solutions to create a collection made from upcycled denim. For the second collection, Wrangler collaborated with BVH Services’ brand Beyond Retro for the first time. As one of the largest vintage retailers across Europe, BVH was...