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Urban Outfitters news and archive

Retail

Urban Outfitters strengthens footwear category, partnering with Vans for 'On Rotation'

Footwear has emerged as a core growth category for lifestyle retailer Urban Outfitters (UO) as it launches its latest immersive in-store experience, ‘On Rotation’ with Vans. Following partnerships with Nike and Ugg in 2025, Vans became the third footwear brand to take over the ‘On Rotation’ concept. The new partnership is said to reflect Urban...

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Business

Urban Outfitters achieves record sales led by Nuuly and brand recovery

The US-based lifestyle group Urban Outfitters reported record total company net sales of 1.80 billion dollars for the fourth quarter ended January 31, 2026, representing a 10.1 percent increase over the previous year. For the full fiscal year, the group achieved net sales of 6.17 billion dollars, a 11.1 percent increase compared to fiscal 2025....

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