Vagabond news and archive

Vagabond Shoemakers imitates Patagonia, donates company to foundation

The owners of Swedish shoe brand Vagabond Shoemakers, Marie Nilsson Peterzén and Mats Nilsson, are donating the company to the newly established Vagabond Shoemakers Foundation. The goal: to support charitable projects over time. Vagabond Shoemakers Foundation thus becomes the owner of the brand, as announced by Vagabond in a press release. As a...

Retail

Vagabond Shoemakers expands in Asia with Tmall

Swedish footwear brand Vagabond Shoemakers is expanding within the Asian market with a concept store on the Chinese e-commerce platform Tmall, part of the Alibaba Group. The concept store launches with the brand’s autumn/winter 2023 collection as the footwear brand looks to expand its reach within Asia, adding to its recent collaboration with a...

People

Vagabond Shoemakers head of design steps up to creative director position

Maria Olander, the head of design for Vagabond Shoemakers, is stepping up to become the brand’s new creative director. Olander, who has been in her current position for 12 years, will succeed Marie Nilsson Peterzén, co-founder of Vagabond. In a statement, Olander said: "I'm happy and grateful for the trust. I look forward to working with our...

Fashion

Vagabond Shoemakers launches apparel

Swedish footwear brand Vagabond Shoemakers is expanding into clothing with a limited-edition T-shirt created in collaboration with artist Micky Ho. The new clothing line, dubbed ‘Vagabond Shoemakers Apparel,’ launches with an oversized boxy silhouette T-Shirt featuring an exclusive print of the brand’s SS23 campaign reimagined by Stockholm-based...

Business

Vagabond Shoemakers introduces sustainability manifesto to highlight efforts

Vagabond Shoemakers has debuted a new sustainability manifesto in a bid to raise awareness for the brand’s efforts and encourage shoppers’ participation. Set to go live on November 25, ‘Make every step count’ was developed by the brand to encompass its “four C’s” – the craft, the choice, the care and the change. These elements refer to...

Fashion

Footwear brand Vagabond steps into apparel with ‘The Jacket’

Swedish footwear brand Vagabond Shoemakers is branching out into apparel with the launch of a limited-edition jacket. The women’s leather jacket - aptly named just ‘The Jacket’ - has been developed in the brand’s in-house design studio and handcrafted in Portugal, in a limited quantity, which each item numbered. The Varberg-based brand describes...

BusinessFeatured

Vagabond Shoemakers to focus on reducing emissions

Swedish footwear brand Vagabond Shoemakers is looking to reduce emissions “going forward” following the release of its sustainability report for 2020. Last year the brand said in the wake of the pandemic it focused on breaking down its value chain to better apply its sustainability activities to each company function. This evaluation work was...

RetailFeatured

Buying in lockdown: what brands expect from the FW21 order season

Fashion weeks are crucial for retail fashion buyers to connect with brands, seek out trends, feel garments, and assess inventory for the coming season. For this FW21 season, due to travel restrictions and lockdowns taking place worldwide, buyers have had to adjust to mostly digital shows and remote buying appointments. Retailers are under...

Fashion

Vagabond Shoemakers takes a conscious approach to Black Friday sales

During the time of year when brands and retailers mark down prices and aim to boost sales for the holiday season, Vagabond Shoemakers is taking a different approach. In an effort to avoid overconsumption the footwear brand will not be offering a Black Friday discount for its customers. Instead, the Swedish brand will be giving 10 percent of its...

Retail

Vagabond Shoemakers expand U.S. e-commerce with exclusive Need Supply Co. collection

Swedish footwear brand Vagabond Shoemakers is expanding its digital presence in the U.S. market later this month. It will launch an online concept store in the country, as well as an exclusive collection through e-commerce retailer Need Supply Co. on September 25. The women's shoe brand has prioritized building a consumer-base in the U.S. market...

Fashion |INTERVIEW Featured

Vagabond Shoemakers founder on the past, present and future of the Swedish footwear brand

Vice president and creative director of Vagabond Shoemakers, Marie Nilsson Peterzén, founded her Swedish footwear brand in 1993 with her husband Mats Nilsson, some twenty years after his family founded the original brand, Vagabond. It began its days as a pure men’s footwear brand, before diving into unisex and women’s shoes as it grew its...