Vans news and archive

Urban Outfitters strengthens footwear category, partnering with Vans for 'On Rotation'

Footwear has emerged as a core growth category for lifestyle retailer Urban Outfitters (UO) as it launches its latest immersive in-store experience, ‘On Rotation’ with Vans. Following partnerships with Nike and Ugg in 2025, Vans became the third footwear brand to take over the ‘On Rotation’ concept. The new partnership is said to reflect Urban...

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The North Face and Timberland drive VF Corporation's Q3 growth

US apparel group VF Corporation has once again exceeded expectations in the third quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in revenue and profit, according to the latest results presented by the company on Wednesday. In the three months to December...

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VF Corporation exceeds expectations in second quarter

US apparel group VF Corporation exceeded market expectations in the second quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in sales and profit. This was revealed in the latest results, which the company presented on Tuesday. CEO Bracken Darrell was pleased...

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Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry

Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...

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SZA named first artistic director of Vans

Fashion brand Vans has appointed its first artistic director. The role has gone to artist SZA. The Grammy winner will oversee new campaigns and exclusive collections, according to the press release. Vans praises SZA for her “genre-transcending sound and radical authenticity”. “She challenges fashion codes and cultural expectations and encourages...

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Vans partners with Ernest to create first-ever skatable cardboard sneake

Footwear and apparel brand Vans has partnered with Ernest Packaging Solutions to create the unthinkable - the first-ever skatable sneaker made from cardboard. Developed as part of Ernest’s Cardboard Chaos series, the sneaker pays homage to Vans’ skate culture roots, innovative drive, and authentic expression. Vans sneakers have been favored by...

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On the back of closing 140 stores: Vans undergoes transformation

As part of its Q1 earnings release, VF Corp announced major changes for Vans, on the back of reporting a 14 percent decline in revenue for the footwear brand. Despite this, president, CEO and director of the clothing conglomerate, Bracken Darrell, remained optimistic in VF’s earnings call with investors, stating “we’re seeing some bright spots”....

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VF Corporation surpasses expectations in Q1

US clothing group VF Corporation exceeded its own expectations in the first quarter (Q1) of the 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland reported on Wednesday that it had stabilised revenue and significantly reduced its losses. In the opening quarter, which ended in June, group revenue from...

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VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...

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Now with a skate ramp: Vans redesigns flagship store in London

The US shoe and sportswear label Vans has reopened its flagship store in London’s West End with a new concept. The store at 214 Oxford Street, which first opened in 2019, is now all about skateboarding culture. A 200 square meter skate ramp made of Roman travertine is the eye-catcher of the interior, designed by Milan-based architecture firm...

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VF posts Q2 profit, sales decline by 6 percent

Second quarter revenue at VF Corporation of 2.8 billion dollars, was down 6 percent, The North Face declined by 3 percent or 4 percent in constant dollars and Vans declined by 11 percent versus the same quarter last year. However the company reported earnings per share of 52 cents and adjusted EPS of 60 cents. Commenting on the second quarter...