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Fashion

Vetements takes trademark fight to US Supreme Court

French fashion brand Vetements has turned to the US Supreme Court with a request to review a trademark case. The company is challenging a decision by a lower court that rejected its trademark application for the name ‘Vetements’. At the crux of the issue is the question of whether the brand name, which means ‘clothing’ in French, can be...

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Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...

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