VF Corporation news and archive

On the back of closing 140 stores: Vans undergoes transformation

As part of its Q1 earnings release, VF Corp announced major changes for Vans, on the back of reporting a 14 percent decline in revenue for the footwear brand. Despite this, president, CEO and director of the clothing conglomerate, Bracken Darrell, remained optimistic in VF’s earnings call with investors, stating “we’re seeing some bright spots”....

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VF Corporation surpasses expectations in Q1

US clothing group VF Corporation exceeded its own expectations in the first quarter (Q1) of the 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland reported on Wednesday that it had stabilised revenue and significantly reduced its losses. In the opening quarter, which ended in June, group revenue from...

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Former Yoox MD appointed brand president at VF’s Naparijri

Valentina Visconti Prasca, the former managing director of Yoox worldwide, has been named brand president of Napapijri, an Italian brand under the umbrella of fashion conglomerate VF Corp. Prasca’s appointment was confirmed by the company to WWD, to which the new Napaprijri head said: “Becoming part of a group with a powerful portfolio of ionic...

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North Face enhances UK repair services with Prolong partnership

Outdoor brand The North Face is partnering with aftersales technology firm Prolong to scale its product repair services across the UK. This initiative, in collaboration with their existing care and repair provider ACS Clothing Ltd, focuses on creating a more digital and customer-friendly post-purchase experience. The new system aims to simplify...

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VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...

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Smartwool names new sales agency in Benelux

Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...

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VF expects its transformation program to reduce debt and drive profitability

VF Corp. has announced the medium-term financial targets including adjusted operating margin of at least 10 percent, adjusted gross margin of at least 55 percent, adjusted SG&A as a percentage of revenue of 45 percent or lower and net leverage of 2.5x or below. Commenting on the update ahead of the company’s investor day, Bracken Darrell, VF...

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VF posts Q2 profit, sales decline by 6 percent

Second quarter revenue at VF Corporation of 2.8 billion dollars, was down 6 percent, The North Face declined by 3 percent or 4 percent in constant dollars and Vans declined by 11 percent versus the same quarter last year. However the company reported earnings per share of 52 cents and adjusted EPS of 60 cents. Commenting on the second quarter...

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Gap product chief moves to VF-owned Dickies

US clothing group VF Corporation has appointed Chris Goble as head of the workwear brand Dickies. Goble is set to take up this new role on October 14, reported the news platform Bloomberg, which cited access to an internal communication. He succeeds Todd Dalhausser, who had previously moved to the outdoor brand North Face, also within the VF...

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VF's Q1 loss widens, revenues drop

VF Corporation’s first quarter revenues of 1.9 billion dollars, were down 9 percent or 8 percent in constant dollars. The company reported loss per share of 67 cents and adjusted loss per share of 33 cents versus the first quarter of the previous year. VF also announced a quarterly per share dividend of 9 cents. Commenting on the first quarter...

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Vans unveils new global approach to storytelling with "Always Pushing" ethos

Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...