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Victoria Beckham cuts retail prices to 'future proof' brand

Victoria Beckham is cutting its retail prices by up to 40 percent in a bid to ‘future proof’ the company. The London-based design designer said she is moving to a simpler silhouette and less expensive fabrics, after the pandemic saw demand for embellished party dresses fall. Victoria Beckham’s chief executive officer Marie LeBlanc said the...

Jun. 24, 2021