Victoria's Secret news and archive

Victoria’s Secret takes down US site following ‘security incident’

Victoria’s Secret seems to have been the next target in a growing list of fashion companies facing online attacks. The lingerie brand confirmed that it was tackling a "security incident” that led it to take down its US website and “some in store services as precaution”. While the website is now back online, in a post on Instagram the company...

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Victoria’s Secret & Co implements plan to prevent possible takeover

Lingerie group Victoria’s Secret feels compelled to take action now that shareholder Brett Blundly is buying more and more shares. The American group wants to prevent Blundly from gaining a majority stake or even control of the group, according to a newly submitted plan. Blundly owns the company BBRC International Pte Limited. For some time,...

People

Victoria's Secret bolsters leadership, appoints Adam Selman to creative role

Victoria's Secret is bolstering its leadership team with the appointments of seasoned executives to drive growth. Anne Stephenson, a veteran merchandiser, will lead Victoria's Secret; Ali Dillon, with extensive brand experience, will head Pink; and Amy Kocourek will serve as president of beauty. The company also welcomes Adam Selman as SVP,...

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Victoria's Secret: Economic uncertainty dampens early 2025 projections

Lingerie retailer Victoria’s Secret & Co reported net sales of 2.106 billion dollars for the fourth quarter of 2024, up 1 percent, while comparable sales increased 5 percent. The company’s net income for the quarter increased to 216 million dollars or 2.60 dollars per diluted share and operating income rose to 299 million dollars but as far as...

Fashion

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

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Fashion |In Pictures

Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

Retail

Victoria’s Secret to open ‘premier’ store in East Midlands

Lingerie giant Victoria’s Secret is preparing to open a “premier” store in Derbion shopping centre, in the UK’s East Midlands. Under a 10-year lease, the 5,712 square foot space will be an expansion on the brand’s existing format, which currently sits within Next, moving it into its own individual unit. The new location, which comes as part of...

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People

Unwrapping in 2025 - Leadership overhauls beckon fresh beginnings: The turnaround strategies of new CEOs

2024 seemed to take shape as a period of transition for many of the industry’s biggest players as they looked to swiftly, yet effectively, turn around lacklustre financials and return to growth, profitability or both. To lead such strategies, many took to overhauling their leadership teams, naming new CEOs in the process who have come in guns...

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Fashion

The winners and losers in PETA’s end of year Fashion Awards

Every year, the People for the Ethical Treatment of Animals (PETA) awards the brands and individuals that it believes have made the biggest impact and contribution to the welfare of animals. In doing so, the organisation intends to inspire more progress throughout the industry, encouraging more of what it dubs “cruelty-free fashion”. Since 2023,...

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Victoria's Secret & Co. sees brighter picture: raises annual forecast

Lingerie group Victoria's Secret & Co. reported a 7 percent increase in sales in the third quarter. The positive figures prompted the company to raise its expectations for the full fiscal year. The company reports net sales of 1.34 billion dollars for the third quarter. Converted, this is 1.27 billion euros. The result achieved is higher than...

Fashion

Victoria’s Secret runway return faces mixed reactions

The much-anticipated return of Victoria's Secret to the runway, following a five-year hiatus, was met with both excitement and scrutiny. The lingerie giant, which had faced criticism for its outdated, “sexy-first” image during the #MeToo era, undertook a vigorous rebranding campaign, attempting to realign itself with modern sensibilities and...

Fashion

What to know about the return of the Victoria’s Secret runway

“We’ve read the comments and heard you,” a post on Victoria’s Secret Instagram page read back in May, announcing the return of the lingerie brand’s infamous fashion show. Hype surrounding the show has only seemed to heighten in the months leading up to it, particularly with the promise of a refreshed take on the event, which had previously been...