Visual Merchandising news and archive

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

Fashion Partner Content

Christine Boland Live@Lunch inspiration intermezzo: Interior and Colours special

Over your lunch break, get to know everything about the trends in interior (including visual merchandising) and colour for the coming year. Sounds great, right? Tune in at Christine Boland’s recurrent Live@Lunch inspiration intermezzos and - in a short but very inspiring 30 minute session - the renowned trend analyst will provide you with just...

FeaturedMember

Retail

Window displays done right: 7 expert tips to get shoppers to come in

Window displays serve for much more than just informing passers-by about the products on offer, the price range to be expected and whether the store is or isn’t holding a sale. When done right, window displays intrigue consumers not only about the products, but the entire ambient inside the store. Take the aesthetics of a shop window as an...