Von Dutch news and archive

Von Dutch restores presence in US market under WSG Brands

Americana brand Von Dutch is reestablishing its presence in the US market under the new ownership of WSG Brands. Since acquiring the brand two years ago, WSG has revitalised its identity, positioning the label for “continued growth and long-term market leadership”. Now, Von Dutch is set to re-target the region through an expansion of...

Fashion |In Pictures

Von Dutch Loves collaborates with Jake Paul ahead of Miami bout

Von Dutch’s cult streetwear platform Von Dutch Loves has unveiled an exclusive collaboration with content creator and boxer Jake Paul’s men’s bodycare brand W ahead of his anticipated fight against two-time heavyweight world champion Anthony Joshua in Miami on December 19. The ‘Von Dutch Loves x W’ collection features four hats and four apparel...

Featured

Fashion

Von Dutch is expanding into the food and beverage market

Fashion brand Von Dutch, owned by WSG (White Space Group), is continuing to expand its lifestyle universe and global footprint with a licensing deal to enter the food, beverage and hospitality industries. Von Dutch, which was acquired by WSG Brands in 2024, is continuing to drive brand awareness and reach to build itself into a full-scale...

Featured

Fashion |In Pictures

Von Dutch unveils new brand centred around music

Fashion brand Von Dutch, owned by WSG (White Space Group), is introducing a new brand, ‘Von Dutch Loves’, focused on music, nightlife, and underground culture. Von Dutch Loves has been created to “evolve the legacy of the brand beyond fashion and into music,” and will celebrate music alongside the core Von Dutch brand through exclusive drops,...

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Business

WSG acquires American fashion brand Von Dutch

WSG Brands has announced the acquisition of Von Dutch, the Hollywood fashion and lifestyle brand that is popularly known for its bold presence and iconic styles. Under its new ownership, Von Dutch will be headed by Jack Cheika and Marc Benitez, WSG's CEO and COO. Von Dutch boasts a significant international presence in regions including the USA,...

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Business|Interview

Behind Von Dutch’s surprising return to the luxury market

A powerful fashion brand of the 2000s, Von Dutch (Royer Group) made a strong comeback with the 2020 launch of Von Dutch Paris, a clothing and accessories line that is about to gain visibility in the French market. "The idea of doing Von Dutch Paris actually goes back to 2017," Earl Pickens, Von Dutch creative director, confided by phone. “We...

Culture

Von Dutch docuseries to implement live shopping event

As part of the launch of Hulu’s Original docuseries, The Curse of Von Dutch: A Brand to Die For, the streaming site and Ntwrk, a livestream shopping platform, have announced the launch of an exclusive 2000’s vintage apparel collection. In collaboration with Los Angeles merch store Rcnstrct, the collection is set to drop through Ntwrk on November...

Fashion

Von Dutch announces streetwear collaboration with Young Thug

Fashion label Von Dutch has announced a collaboration with Young Thug on a streetwear collection. The Grammy award winning artist, who recently released his new album Punk, will drop the collection along with Von Dutch at the end of October. The pink-themed line is a reimagination of streetwear staples, including unisex hoodies, jogger sets,...