VR news and archive

L’Occitane joins virtual store revolution with Emperia experience

French beauty brand L’Occitane has entered the digital world with the launch of a virtual store experience designed to transport its heritage and products into a new setting. Created by virtual store developer Emperia, the platform exhibits an online retail environment that communicates the brand’s narrative beyond the physical world, in a bid...

Business

Meta launches VR subscription service

Fashion brands have been slow to embrace the potential of the Metaverse as a new sales channel, despite its promises. The industry's cautious approach is partly due to the significant investments required in hardware, software, and infrastructure for virtual reality (VR) technology. Concerns about the unproven return on investment have further...

Business

DMIx launches photo-realistic virtual models

German company ColorDigital, together with its digital platform DMIx, has unveiled a series of customisable virtual avatars in a bid to drive fashion brands’ end-to-end digital workflow. Developed in partnership with Verce, the two products, DMIx StudioAvatars and DMIx 3D-Studio, each hope to contribute to more sustainable production methods, as...

BusinessFeatured

Inclusive design to exclusive communities: What to expect from digital fashion in 2023

Digital fashion continues to be at the centre of discussion within the industry. However, its swift evolution over the course of 2022 has seen it expand beyond virtual clothing collections and gaming collaborations. As this sector proceeds into new realms, FashionUnited has assembled some trends in the digital fashion industry that could be...

Business

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

Business

Very introduces virtual make-up try-on to app

E-commerce retailer Very has unveiled a new virtual make-up try-on to its app, allowing shoppers to virtually try an arrangement of lip products from different brands. The feature utilises technology from the L’Oréal-owned tech firm ModiFace, which has integrated augmented reality (AR) features that customers can use via their smartphone...

Business

Aesthetics skin doctor Barbara Sturm opens virtual retail store for brand

Aesthetics skin doctor and founder of Molecular Cosmetics Barbara Sturm has unveiled a new virtual store that will allow shoppers to shop her skincare collection in an interactive, virtual environment. Created by Emperia, the store comes as an extension of Sturm’s physical shopping experience that she offers through her brick and mortar Spa &...

Retail

Macy’s adds Claire’s installations and digital bra fitting technology to stores

Department store chain Macy’s has unveiled some new features that have been introduced to a number of its stores, including a new partnership with accessory brand Claire’s. The deal has seen Claire’s store-in-stores added to over 20 nationwide Macy’s locations, including eight of the group’s flagships. A selection of the brand’s hair...

Business

Lacoste opens virtual reality store in partnership with Emperia

Lacoste has unveiled its first-ever virtual store, developed in partnership with Emperia, a virtual store development platform for retailer and fashion. On entering the store, customers can move around a space inspired by the brand’s signature details, in an interior that is reminiscent of a crocodile’s mouth. The showroom features five seasonal...

Business

Avon to implement virtual try-on shopping experience via Perfect Corp.

Avon is set to launch a virtual try-on online (VTO) shopping experience in nine of its initial markets, including the UK, through a collaboration with artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech provider, Perfect Corp. The feature will allow Avon shoppers to try on around 400 makeup products, from lips, eyes...

Business

In Pictures: Bloomingdale’s debuts multi-brand virtual shopping experience

Luxury department store Bloomingdale’s has unveiled a new virtual shopping experience for the festive season, allowing visitors to shop various brands within the digital realm. Developed alongside virtual reality (VR) technology developer Emperia, the virtual space will feature dedicated areas for Chanel, Ralph Lauren and Nespresso, as well as...

Business

Charlotte Tilbury unveils virtual holiday store experience with customisable avatars

Beauty label Charlotte Tilbury has introduced a new virtual shopping experience for the holiday season, developed alongside experiential e-commerce platform Obsess. It comes as the platform launches its ‘Branded Avatars’ offer, allowing shoppers entering partner brands’ virtual stores to customise the avatar they will use to navigate through the...