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Wacoal news and archive

Fashion

Wacoal launches a bra that flexes across six sizes

Wacoal America has unveiled the ‘Ever Flexing Underwire Bra,’ a first-of-its-kind category-disrupting innovation engineered to flex across six traditional sizes, as it looks to redefine bra fits “to support women through every life stage”. The new bra has been designed in response to the realities of women's ever-changing bodies by adapting to...

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Business

Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

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