Wacoal news and archive

Wacoal launches a bra that flexes across six sizes

Wacoal America has unveiled the ‘Ever Flexing Underwire Bra,’ a first-of-its-kind category-disrupting innovation engineered to flex across six traditional sizes, as it looks to redefine bra fits “to support women through every life stage”. The new bra has been designed in response to the realities of women's ever-changing bodies by adapting to...

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Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

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Bravissimo acquired by UK subsidiary of Japanese lingerie giant

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and swimwear brand Bravissimo. Wacoal confirmed the news in a press release, in which it said that it had entered into a share purchase agreement to acquire the Warwickshire-based Bravissimo Group Limited....

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Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

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Despite positive overseas growth, Wacoal's sales drop 0.1 percent

During the current fiscal year March 31, 2018, Wacoal Holdings Corp. said that the company’s consolidated sales for the current fiscal year fell by 0.1 percent to 195,725 million yen (1,771.6 million dollars) compared to the previous fiscal year. While consolidated sales of the domestic business fell by 2 percent due to difficult wholesale...