WEBSHOP news and archive

Expert tips on how to use videos in a webshop

Moriam Hassan Balogun, from retail video agency Orangevine, shared some tips with FashionUnited at the last edition of Amsterdam’s fashion trade show Modefabriek. In the interactive video below, Balogun gives valuable advice such as how to get started on a tight budget, how to convert clicks into sales and why YouTube can be bad for conversion....

Fashion

Danish brand Just to take control of its currently outsourced web store

Danish womenswear label Just is taking up the reins of its online store, as the brand looks to bring its currently outsourced webstore back in-house. The company’s e-commerce department has already begun the process of insourcing their webstore this month, and the process should be completed next summer, co-chief executive officer and creative...