WeChat news and archive

Chanel was most active luxury brand on China’s WeChat in 2022

By the end of 2022, Chinese social media platform WeChat had garnered around 1.31 billion monthly users, according to Statista. A figure that came surprisingly close to the country’s 1.4 billion population, putting a definitive spotlight on the app’s expansive user base. Its presence in the region means it is an important site for brands,...

Business

John Smedley targets Chinese market

Knitwear brand John Smedley is launching a suite of digital activities in mainland China to drive the brand forward in what it calls “the world’s largest market”. The move will see the brand launching an e-commerce mini programme shop on WeChat, making the brand’s luxury merino wool and cotton knitwear more accessible to Chinese consumers. John...

Business

US cites China's AliExpress, WeChat for selling counterfeit goods

Washington - Chinese e-commerce sites AliExpress and WeChat were added to the US government's list of "notorious" markets amid complaints they trade in counterfeit goods, a practice that causes significant harm to American firms. The list, released by the US Trade Representative (USTR) on Thursday, shines a light on markets Washington says...

Business

Tencent boss vows 'compliance' with China regulators

Beijing - Tencent’s billionaire founder Pony Ma — China’s second richest man — has met anti-monopoly regulators and agreed his firm will be “as compliant as possible”, after rival tech giant Alibaba was battered by legal woes. Tencent, which owns the super-app WeChat and a lucrative gaming empire, is the latest tech conglomerate to fall into the...

Retail

Malone Souliers launches e-commerce in China

Luxury British footwear label Malone Souliers has launched e-commerce in China with a WeChat store, which features a curated edit of both seasonal and core styles. This marks the brand’s first ‘social commerce’ presence globally and is part of its renewed focus on the Chinese market. The new e-commerce store embedded within China’s most popular...

Business|ANALYSIS Featured

Part II: What retailers can learn from how the Chinese are fighting coronavirus

New York – China was the first market severely affected by the novel coronavirus pandemic, offering a great example not only in terms of how to fight the virus outbreak but also regarding the many ways the retail industry has watered the crisis. From WeChat private groups to live-streaming shows, FashionUnited analyses how Chinese retailers are...

Fashion

WeChat's new Time Capsule feature is an opportunity for fashion brands

WeChat, China’s social media giant, has added a stories feature to its services, called Time Capsule. The feature, similar to Snapchat and Instagram Stories, allows user and fashion brands to post temporary videos and content which will disappear after a 24 hour period. WeChat, which counts over 1 billion monthly active users, can create...

Fashion

Tod’s and Mr. Bags to debut collaboration on WeChat ‘Baoshop’

Tod’s is to become the first luxury brand to debut a product on WeChat’s mini programme, called ‘Baoshop’, when it launches its limited-edition handbag co-designed by Chinese fashion blogger Tao Liang, better known as Mr. Bags. Launching on June 26, the dog-like handbag will be available first from the ‘Baoshop’ within the WeChat ecosystem,...

Fashion

Givenchy to launch online boutique via WeChat

The luxury brand has begun using the Chinese mobile payment app as a platform to sell items worldwide. It joins a long list of companies that have done the same - including Christian Dior, Louis Vuitton and Gucci. The WeChat store aims to give Chinese consumers an immersive online shopping experience - featuring limited-edition items and buyers...

Retail

WeChat Pay arrives in Paris department stores

Chinese tourists visiting Paris are now able to pay for their purchases in two of the city's famous department stores with their smartphones, thanks the adoption of the payment app of the popular Chinese social media network, WeChat. The Galeries Lafayette group said Wednesday that shoppers at its flagship Galeries Lafayette Haussmann and BHV...

Fashion Featured

How to promote a fashion brand in China

Every fashion brand with the desire to distribute its products in China needs to adapt its strategy in order to suit the Chinese market specificities. One of the most important things to keep in mind when selling fashion products in China, is that having a good reputation is key. Chinese shoppers are very sensitive to brand’s reputation and...