weworewhat news and archive

WeWoreWhat expands into fragrance with Parlux

WeWoreWhat, the fashion brand and blog by Danielle Bernstein, is launching its first fragrance in partnership with global beauty company Parlux. Called 'WeWoreWhat 001,' the luxury scent is inspired by the “luxuries of New York City” as Bernstein looks to capture “the essence of modern elegance and style”. The fragrance has been developed by...

Fashion

Amazon's first live TV program is dedicated to fashion

US online giant Amazon on Tuesday announced its first live show for its streaming video service, a 30-minute show dedicated to fashion which will be free to all viewers. The show called "Style Code Live," to air weeknights, "gives viewers a first-of-its-kind daily style and entertainment experience," said executive producer Terence Noonan....