Wholesale news and archive

Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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Solbari launches US wholesale business

Australian sun protection apparel brand Solbari, known for its UPF 50+ clothing, sun hats and accessories, has launched a wholesale business in the US and appointed Grayson Davis as head of sales in the region to lead its retail growth strategy. In a statement, Melbourne-founded Solbari said the move marks an expansion beyond its...

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Les Deux: 14 years of uninterrupted growth despite a strained wholesale market

Danish brand Les Deux has confirmed its resilience and agility. In 2025, the Copenhagen-based label recorded a 13 percent increase in turnover, marking its fourteenth consecutive year of growth amid a challenging global wholesale market. While the fashion sector is experiencing a significant slowdown, Les Deux is demonstrating robust health. For...

Retail

Truekind makes physical retail debut in Belk department stores

Intimates brand Truekind has made its physical retail debut and launched in Belk department stores. The brand is now available in 258 Belk retail locations across the Southeast and on Belk.com as of March 25. Customers can now shop a curated selection of Truekind’s best-selling lingerie styles in sizes small to 4x extra large. The launch is part...

Retail

Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

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Retail

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks

Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

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Global fashion buyers return to confident ordering, says Joor

Fashion wholesale platform Joor has reported a strong rebound in international wholesale buying in the third quarter of 2025, as retailers outside the United States resumed orders following a slowdown earlier in the year. According to Joor’s transaction data from like-for-like retailers, global purchases declined by five percent year on year in...

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Gymshark taps Dick’s Sporting Goods as first US wholesale partner

Gymshark has established an agreement with Dick’s Sporting Goods, making the company the first US retailer to secure a wholesale partnership with the British sportswear brand. With this, Gymshark will launch in 12 Dick’s House of Sport stores. In a statement, Brendan Kirk, vice president of merchandising at Dick’s Sporting Goods, said launching...

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Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Topshop reveals Liberty as UK wholesale partner

Since Topshop management confirmed plans to roll-out the newly revived brand through wholesale, onlookers have continued to speculate who exactly its UK partner will be. Now, just days after Topshop made its official relaunch in a runway show on Trafalgar Square, the mystery seems to have been solved. On its Instagram page, Topshop continued its...