WHP Global news and archive

Lands’ End returns to growth and announces strategic joint venture with WHP Global

American lifestyle brand Lands’ End has reported a return to topline growth for the fourth quarter of fiscal 2025, alongside a transformative partnership with brand management firm WHP Global. The agreement, which involves the formation of a joint venture (JV) to manage the brand’s intellectual property, is expected to eliminate the company’s...

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Lands’ End and WHP Global form joint venture to leverage intellectual property

US-based digital retailer Lands’ End (Lands’ End) has entered into a definitive agreement with New York-based brand management firm WHP Global (WHP Global) to form a new joint venture. The partnership is designed to unlock the value of the Lands’ End intellectual property while significantly strengthening the retail company’s balance sheet....

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Lotto to relaunch in North America through new lifestyle apparel license

The parent company of Lotto, WHP Global, has established a new licensing partnership that will see the Italian brand enact its “most significant North American fashion relaunch to date”. The deal was struck with Pure Cotton Global Group, which has been tasked with designing, manufacturing, and distributing a lifestyle apparel line across the US...

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G-Star Raw partners with JDM Swiss Group for global watch and jewellery line

Denim label G-Star Raw is tapping into new product categories. On Tuesday, its parent company, WHP Global LLC, announced a long-term global licensing agreement with the JDM Swiss Group for G-Star branded watches and jewellery. The Swiss company will now develop, produce and market the label's corresponding products for both women and men. The...

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Authentic Brands & WHP Global reportedly bid for Lands' End

Brand management firms WHP Global and Authentic Brands Group have reportedly placed separate bids to acquire American apparel retailer Lands' End this week, according to a report from Reuters. The news comes three months after Lands' End Board of Directors indicated that it was exploring "strategic alternatives" for the future of the brand,...

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WHP Global strikes up licensing deal to bring Vera Wang contemporary line to UK and Europe

WHP Global has signed a new licensing deal for Vera Wang that will see the launch of an “advanced contemporary” ready-to-wear line across the UK and Europe. The New York-based brand management firm has struck up the deal with the Batra Group, which has just launched its new luxury division. The agreement, initially reported on by WWD, marks the...

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Botter duo strengthens G-Star Raw as creative directors

G-Star Raw has appointed Rushemy Botter and Lisi Herrebrugh, the creative duo and designers behind Dutch fashion label Botter, as creative directors, according to Business of Fashion (BOF). The duo has been working at the denim brand since last year on the reintroduction of the ‘Raw Research’ line and the main collections for menswear and...

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Is Authentic mulling a Guess takeover bid?

Media speculation over Authentic Brands Group potentially launching a bid for Guess Inc. began circulating yesterday, helping to boost shares for the US clothing brand and sparking a possible bidding war. Following Bloomberg’s report on the potential of a rival bid by Authentic, Guess shares were up 17 percent in afternoon trading on Thursday,...

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Rag & Bone to expand into watches under new Sequel licensing deal

Rag & Bone is set to explore a new division. As part of a new five-year licensing deal with Sequel, the New York brand will be developing a line of premium watches under the watchful eye of its parent companies, Guess and WHP Global. Sequel, a subsidiary of Timex Group, has already been a long-term licensee partner to Guess, working with the...

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WHP Global plans acquisition of Guess

The US fashion company Guess Inc. could soon have a new majority owner. On Monday, the apparel retailer announced it had received a non-binding acquisition proposal from the US brand management firm WHP Global LLC. The prospective buyer, whose portfolio already includes brands like Vera Wang, G-Star, and Lotto, is offering 13.00 dollars (11.90...

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Guess and WHP strike licensing deal for Rag & Bone accessories

Guess and WHP Global, the joint owners of Rag & Bone, have partnered with Signal Brands on a five-year licensing deal for the New York label’s accessory line. The agreement intends to develop and further expand Rag & Bone’s handbags and small leather goods category. It further underlines the brand’s commitment to global expansion, a press...

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WHP completes the acquisition of Vera Wang fashion brand

New York based brand management firm WHP has completed the acquisition of the intellectual property of the iconic Vera Wang fashion brand, which was announced in December last year. WHP Global to acquire IP of Vera Wang, founder to remain onboard as Chief Creative Officer . As part of the transaction, Vera Wang will continue in her role as...