Wildfox news and archive

Fam Brands acquires Wildfox

California manufacturing company Fam Brands is adding a new women’s label to its portfolio. The Los Angeles-based company—which owns proprietary and licensed brands including Eddie Bauer, Woolrich, Orvis, and more—announced on Feb. 3 that it acquired the contemporary label assuming design, production, and manufacturing to “seamlessly continue...

loading...

Fashion

Wildfox matures style in order to match its targeted audience

Los Angeles – Wildfox recently underwent a change with their design team. Their new creative director, Andi Sharp, has led the team in order to focus on widening product selection as well as focusing in their customer market. The new strategy involves appealing to a target audience that is a little more mature than what Wildfox’s current...

loading...

Fashion

Wildfox matures style in order to match its targeted audience

Los Angeles – Wildfox recently underwent a change with their design team. Their new creative director, Andi Sharp, has led the team in order to focus on widening product selection as well as focusing in their customer market. The new strategy involves appealing to a target audience that is a little more mature than what Wildfox’s current...

loading...