Wolverine news and archive

Wolverine World Wide names Mike Maloney Chief Product Officer

The Work Group of Wolverine World Wide, Inc, the parent company of Wolverine, CAT, Sweaty Betty and Hush Puppies among others, has appointed industry veteran Mike Maloney as its new chief product officer. In his new role, Maloney will lead product development, merchandise strategy, and market expansion initiatives for all brands within the Work...

BusinessFeaturedMember

Wolverine sells Asia-based leather business, strenghtens Chinese joint venture

Outerwear group Wolverine World Wide has announced further efforts to advance the company’s ongoing transformation programme into a “consumer-obsessed growth category”. Among its newly revealed moves, Wolverine has said that it has secured a 61 million dollar agreement to sell minority ownership interest in the subsidiary that owns the Saucony...

BusinessMember

Renfro Brands to manage socks business of boot maker Wolverine

Wolverine Boots and Apparel has decided to licence their sock business exclusively to Renfro Brands. In a statement, Wolverine said that the decision was taken citing the ever-evolving consumer, industry, and retail landscape as their main decision driver. "To better service the needs of our retailer partners and consumers, the decision to...

BusinessMember

Wolverine Worldwide sees over 90 percent rise in online revenues

Through the first nine weeks of the second quarter of fiscal 2020, Wolverine World Wide, Inc. said company-owned ecommerce grew more than 90 percent, delivering more than 40 percent of the company’s revenue. The company said in a statement that performance brands Merrell and Saucony as well as work brands Wolverine and Cat Footwear led this...