Wool news and archive

Venus Williams debuts Luar x Woolmark performance knit

Tennis legend Venus Williams made her US Open return in a groundbreaking knitted, Merino wool performance kit, designed by New York-based fashion brand Luar in partnership with Woolmark, at an exhibition match with John McEnroe. The collaboration showcases tennis looks, which aim to demonstrate the versatility and functionality of Merino wool,...

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Everbloom partners with leading mills, raises 8 million dollars to bring protein-waste to luxury supply chains

After seven years of quiet development, textile start-up Everbloom has stepped into the spotlight with the launch of its proprietary protein-based fibres, positioning itself as a direct alternative to cashmere and wool. With 8 million dollars in total funding under its belt, propelling it from concept to commercialisation, the New York-based...

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PETA warns UK government over “misleading” wool label for footwear

Animal rights group PETA is urging the UK’s secretary of state for business and trade, Jonathan Reynolds, to update footwear label regulations so wool is no longer grouped under ‘textile’. PETA states that the UK government needs to amend footwear labelling regulations to make clear to consumers that wool, just like leather and sheepskin, is...

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Woolmark and Colourizd introduce new dry colouring method for wool

Wool industry certifier Woolmark and dry textile colouring specialist Colourizd have introduced a new method to colour wool and wool blends that significantly reduces resource consumption and costs. Colourizd’s QuantumColour is a reduced resource-intense colouration process that requires only the wetting agent and a Bluesign-certified pigment...

Fashion

Brands unite to end live lamb cutting in wool industry

Global animal welfare organisation Four Paws has amassed support from 100 international fashion brands calling on the Australian wool industry to stop live lamb cutting, a procedure that mutilates ten million lambs per year. In a ‘brand letter of intent,’ Four Paws and brands, including Zara, Patagonia, Hugo Boss New Look, Rhea, and Active...

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Campaign for Wool names new chairman

Campaign for Wool, the non-for-profit international organisation that raises awareness of wool, of which HM King Charles III is a patron, has appointed Peter Ackroyd as its new chairman, replacing Sir Nicholas Coleridge, who has stepped down after 14 years to focus on his new role as the 43rd Provost of Eton College and Chair of Historic Royal...

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Mango to cut mulesing from value chain

Spanish fashion giant Mango has agreed to cut mulesing from its value chain following heightened pressure from animal welfare organisation Four Paws. The company has signed Four Paws’ Brand Letter of Intent, joining the 90 international fashion brands to have already done so. With this, Mango has committed to only sourcing certified wool free...

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New Woolmark campaign aims to highlight benefits of ‘most recycled’ fibre, wool

A new campaign by Woolmark aims to unpack and highlight the benefits that come with using the “world’s most recycled apparel fibre”, wool. In ‘Wear Wool, Not Waste’, the brand is hoping to encourage viewers to reevaluate their relationship with materials, educating the public on what wool can provide in place of fossil fuel-derived substances....

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Fashion

Woolmark unveils roadmap to accelerate wool sustainability

Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...

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Woolmark introduces first Recycled Wool specification as part of 60th anniversary

Woolmark has expanded its certification programme to now include a specification for recycled wool, making it the first time in the company’s 60 year history that it will apply its certification to a recycled fibre. The new ‘Recycled Wool’ sub-brand falls under the RW-1 Specification, and marks “a significant step towards a more sustainable...

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PETA calls on the FTC to take action on false 'recycled' claims for pre-consumer animal materials

People for the Ethical Treatment of Animals (PETA) is urging that the Federal Trade Commission (FTC) amend one of its key points in the Green Guides regarding recycling claims. The animal welfare organization sent an open letter to Samuel Levine, director of the FTC's Bureau of Consumer Protection, insisting the agency revise one of the points...

Fashion |In Pictures

Cos teams up with Nativa on regenerative wool capsule

Premium high street retailer Cos has partnered with Merino wool specialist Nativa on a limited-edition capsule collection championing regenerative farming practices “that aim to nurture positive change”. In a statement, Cos said that the 8-piece regenerative wool capsule is part of its ongoing commitment to “traceability and transparency” and...