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VF Corporation CEO outlines strategy for brand revival and AI integration

In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...

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Retail

World Retail Congress: Experts discuss the reality of AI in retail

London - Prior to the event, it was already clear that the theme of AI would be unavoidable at the World Retail Congress in London. Although it is still a hot topic, the hype and initial panic have given way to reflection and well-considered steps. There were certainly advocates and fans of AI. Scott Price, chief executive officer of DFI Retail...

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