WPP news and archive

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

BusinessMember

Shopify and WPP join forces to help brands scale

Global marketing and communications company WPP has unveiled a strategic partnership with e-commerce giant Shopify to harness the power of its platform for enterprise clients. The collaboration aims to co-develop products, combining WPP's vast network of over 13,500 commerce experts with Shopify's platform to assist ambitious brands in achieving...

Fashion Featured

Louis Vuitton tops ranking of global luxury brands

The latest global brands ranking by WPP and Kantar Millward Brown show luxury companies have increased their value by 28 percent, with Louis Vuitton, Hermès and Gucci in the top three rankings. Louis Vuitton and Hermès are valued at 41.1 billion and 28 billion dollars respectively. Gucci leads the luxury brands in value rise “Gucci led the...

RetailFeatured

Amazon named ‘most valuable’ global retail brand

E-commerce giant Amazon has been named the ‘most valuable’ retail brand across pure retail, luxury brands, apparel, and the fast food sector, in the inaugural BrandZ Top 75 ‘most valuable’ Global Retail Brands ranking from WPP. Despite shifts in consumer habits, priorities and expectations of the shopping experience, the inaugural BrandZ ranking...

Fashion

Luxury labels dominate Italy’s ‘Most Valuable’ brands

Gucci has topped the first ever BrandZ Top 30 ‘Most Valuable’ Italian brands list, in a ranking from WPP and Kantar Millward Brown that features seven luxury brands. The research which tracks and addresses the changing environment for brands in Italy, found that the seven leading luxury brands headed up by Gucci that topped the ranking,...