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Xcel Brands invests in new social commerce marketplace Orme

Media and consumer products company Xcel Brands, which specialises in livestream shopping and social commerce, has co-founded a new short-form video marketplace with KonnectBio, Inc., called Orme, taking a 30 percent stake in the platform. Robert W. D’Loren, chairman and chief executive officer of Xcel, said in a statement: “Orme is an...