Yellowstone news and archive

Lucky Brand unveils collaboration with Cole Hauser

American denim and lifestyle brand Lucky Brand has unveiled a western-inspired apparel collection with Yellowstone actor Cole Hauser. The collection marks an extension of Lucky’s relationship with Hauser, who was named the face of the brand in November 2023 and draws inspiration from the actor’s connection to the outdoors and his love for...

Fashion

Wrangler partners with television series Yellowstone

Apparel brand Wrangler has partnered with television series Yellowstone on a pop culture collaboration. Working alongside ViacomCBS Consumer Products, which oversees all licensing and merchandising for Yellowstone’s network, Paramount Network, the two companies seek to deliver “genuine articles of apparel for those who live and aspire to the...