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Zalando revises its loyalty programme

Zalando is revising its 'Plus Programme', eliminating the previous annual fee in favour of a points system. Customers of the Berlin online retailer will in future be able to collect points through purchases and activities such as subscribing to newsletters in order to advance through four levels, Zalando announced on Friday. Depending on their...

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Fashion Featured

Zalando's premium buyer on sleek kicks, chaotic individualization and volatile weather

Fashion retailers are keeping a close watch on their sales leading to Christmas amid a sluggish consumer sentiment, at the same time many are already preparing for the AW25 buying season starting in January. What's going well at Zalando right now and what trends does the online retailer bet on for womenswear in 2025? Zalando's Commercial...

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