Zara news and archive

Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history

There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...

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Culture

From high street to halftime: Bad Bunny debuts custom Zara at Super Bowl 2026

Inditex has once again signaled that the United States is its most vital growth frontier. During Super Bowl LX on February 8, 2026, the group’s flagship brand, Zara, took center stage before an audience of millions, dressing halftime headliner Bad Bunny. The appearance marks a historic marketing milestone for the Spanish retailer, aligning it...

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Fashion |Opinion

Small batch, big numbers: When fashion marketing meets production reality

In fashion, moments of unintended transparency, a back-end inventory number accidentally exposed, a production document leaked, a “limited” capsule that seems available forever, often illuminate the gap between how brands describe themselves and how they actually operate. These moments are revealing not because they expose wrongdoing, but...

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Retail

Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter

If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...

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Business

US company Alpha Modus sues Inditex for patent infringement

Madrid – US-based Alpha Modus, a company specialising in the development of technological solutions for retail, has filed a lawsuit against Spanish fashion multinational Inditex for patent infringement. Alpha Modus argues that the owner of chains such as Zara, Massimo Dutti and Bershka has violated its intellectual and industrial property. This...

Fashion

Zara confirms “fashion house” strategy through collaboration with Ludovic de Saint Sernin

Zara has announced the development and upcoming launch of a capsule collection designed by the celebrated young French fashion designer Ludovic de Saint Sernin. Through this global project, the flagship of the Spanish fashion group Inditex takes another step in its strategy. The goal is to transform from a clothing brand into a “fashion house”...

Member

Business

Inditex ups stake in Indian joint venture for Zara

Spanish fashion giant Inditex is reportedly looking to increase its stake in its Zara joint venture with Indian group Trent Limited. According to sources for Spanish media outlet Modaes, the group is set to hold a larger majority of the capital of Inditex Trent Retail India Private Limited (ITRIPL), increasing its control from its current 65...

Featured

Retail

Inditex's Zara launches first standalone menswear boutique in the US

Madrid – Zara, the Inditex group's leading fashion chain by turnover, has just opened its first store in the US dedicated exclusively to menswear. This opening follows the store model and curated shopping experience presented by the chain in Madrid just over a year ago, albeit with some nuances. The company is relaunching a format it seemed to...

Retail|In Pictures

Zara opens flagship in Osaka with Japan's first Zacaffè

Madrid – Zara, the leading fashion chain of the Inditex group, is looking to Asia and strengthening its presence in Japan with the opening of a new flagship store in Osaka. The establishment is filled with nods to local culture. A key feature is the inclusion of the first Zacaffè coffee shop that the chain has launched in the country. Located in...

Featured

Retail

Inditex expands US presence with new Zara store in Las Vegas

Madrid – Just over two and a half years have passed since Inditex first mentioned its development strategies for Las Vegas. The Spanish fashion multinational has now announced the opening of a new Zara flagship store in the city popularly known as 'Sin City'. The establishment has already opened its doors in the iconic Caesars Palace hotel. The...

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Business

Zara sees slowing growth as Inditex sales decline in key markets

Madrid – Inditex, the Spanish fashion multinational that owns a brand portfolio including Zara, Bershka, Stradivarius and Massimo Dutti, reported its results for the first half of its current 2025 financial year this morning. This six-month period, ending on 31 July, saw the company achieve reduced sales and profit growth, while contracting its...

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Business

Lectra analysis: Navigating volatility in the global fashion industry

The global fashion industry is currently grappling with significant uncertainty in 2025, with only one in five sector leaders anticipating an overall improvement this year. This instability is driven by a confluence of factors, including consumer confidence reaching its lowest levels since the pandemic, a reduction in discretionary spending, and...