Latest Fashion Trends

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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Fairs|Report

Amid fair evolution: CIFF 66 signals reset as brands reposition, refresh, and test new strategies

A dusting of snow lined the street on the opening morning of Copenhagen International Fashion Fair (CIFF) as buyers made their way to the Bella Center for the 2026 winter iteration, held January 27 to 29. This season, the fair, celebrating its 66th edition, introduced a slew of new features designed to energise the event and support brands and...

Fashion

Lidewij Edelkoort: How food shapes colour and fashion for SS27

“Doing this work is becoming more and more difficult, almost every day,” Lidewij Edelkoort starts on stage during her SS27 trend seminar at Modefabriek, referring to the impact of global uncertainty. “But we keep trying to make sense of things, of the world and our profession. We need to continue. Nothing is lost yet. I absolutely still believe...

Fairs

Munich Fabric Start & Bluezone: Pleasure, imperfection and the return of elegance

Munich (Germany) - This was the second edition of Munich Fabric Start/Bluezone under new leadership. Last March, new managing director Florian Klinder took over responsibility for the trade fairs from his brother, Sebastian Klinder, who had led them for over 17 years. “We deliberately chose the motto ‘Pleasure’. It is about enjoying fashion,...