Latest Fashion Trends

Pitti Uomo 110: Loud beats, quiet collections

On the grounds of the Fortezza da Basso, Florence, where temperatures surpassed 30 degree celsius, several brands blasted music at their neighbours simultaneously. Pitti Uomo 110 was loud, at least acoustically. The collections themselves were subdued in contrast. They were more minimalist and cleaner, with a focus on materiality and artisanal...

Fashion

Menswear put to the heat test: Pitti Uomo street style

Pitti Uomo has always been considered the unofficial start of the menswear season, once again gathering the international fashion crowd in Florence. As a staple in the menswear calendar, the trade fair combines presentation and production like few other formats. It sets the stylistic tone for upcoming collections and street style discussions...

Fairs

Poolside and problems: Pitti Uomo makes an energetic start to SS27

Pitti Uomo dived gracefully into the new season on Tuesday. For its 110th edition, the Italian menswear trade fair is themed around “the pool”, taking a momentary dip into cool waters amid summer temperatures before the industry's problems resurface. Italian menswear generated a turnover of 11.2 billion euros in 2025. This represents a 2.2...

Fashion |Interview

Trend expert Julian Daynov: “The loudest brands will not define the future”

The Pitti Uomo menswear trade fair is just around the corner, bringing with it the first insights for spring/summer 2027. Trend expert Julian Daynov explains what will shape the upcoming menswear season. He covers everything from new silhouettes and materials to the colour palette, and addresses how brick and mortar retail can regain relevance...