Latest Fashion Trends

Trend expert Julian Daynov: “The loudest brands will not define the future”

The Pitti Uomo menswear trade fair is just around the corner, bringing with it the first insights for spring/summer 2027. Trend expert Julian Daynov explains what will shape the upcoming menswear season. He covers everything from new silhouettes and materials to the colour palette, and addresses how brick and mortar retail can regain relevance...

Retail

Modern Ambition announces Canadian expansion plans

Emerging menswear brand Modern Ambition, part of fashion company Mondetta Canada, Inc., has announced plans to accelerate its growth across Canada with new retail locations slated for Toronto, Calgary and Vancouver, alongside a “significant investment” in a first-of-its-kind luxury mobile showroom. In a statement, Modern Ambition, which is...

Fashion |In Pictures

Menswear SS27 the ‘soft masculinity’ trend and key item predictions

The menswear buying season for SS27 begins on June 16 with Pitti Uomo 110 in Florence, followed by the menswear shows in Milan and Paris. One of the defining themes shaping the season is the continued rise of ‘soft masculinity’—an aesthetic that moves away from rigid, overtly aggressive styling in favor of a more tactile, expressive, and...

Fashion

Cultural shifts shaping SS27 menswear

As we look toward Spring/Summer 2027, four distinct menswear directions emerge that will respond to evolving consumer needs and cultural shifts. These directions spotlight overarching themes of cross-category elements, price-first driven versatility demands in consumerism, and the rising desire for authenticity in design. About Written for...