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The 4 billion dollar shoe that fashion never wanted: the rise and fall of Allbirds

In 2016, a New Zealand football player-turned-entrepreneur and a biotech engineer launched a wool sneaker on Kickstarter. They hit their 30,000 dollars goal in five days, raised 119,000 dollars in total, and set in motion one of the most instructive brand stories of the decade. This week, Allbirds agreed to sell all of its intellectual property...

Fashion |ANALYSIS

The rise of menswear romanticism: the new aesthetic reshaping how men dress

It is not a coincidence that Jacob Elordi chooses to wear womenswear from Chanel or Bottega Veneta off-duty, without sponsorship, stylist, or explanation. Or that A$AP Rocky becomes a face of Chanel despite the house producing no menswear line. What makes these moments significant is not the celebrity behaviour itself, it is what it signals...

Fashion

FW26 trend: Designers use the peplum for a sculpted silhouette

The peplum made a strong return to the FW26 runways, reflecting fashion’s current interest in sculpted waistlines and controlled volume around the hips. Rather than the ruffled, overtly feminine versions associated with the 2010s, this season’s interpretations felt sharper and more architectural, often integrated into tailoring or streamlined...

Fashion

Patience, precision, purpose: The intentional new guard defining Moldovan Brands Runway

The Moldovan Brands Runway SS26, held from March 18 to 22 in Chișinău, showcased a regional fashion scene transitioning from traditional manufacturing roots towards a sophisticated, brand-led economy. Across four days, 19 designers from Moldova, Romania, and Ukraine presented collections that prioritised “identity, restraint, and intention” over...