Latest Fashion Trends

Menswear SS27 the ‘soft masculinity’ trend and key item predictions

The menswear buying season for SS27 begins on June 16 with Pitti Uomo 110 in Florence, followed by the menswear shows in Milan and Paris. One of the defining themes shaping the season is the continued rise of ‘soft masculinity’—an aesthetic that moves away from rigid, overtly aggressive styling in favor of a more tactile, expressive, and...

Fashion

Cultural shifts shaping SS27 menswear

As we look toward Spring/Summer 2027, four distinct menswear directions emerge that will respond to evolving consumer needs and cultural shifts. These directions spotlight overarching themes of cross-category elements, price-first driven versatility demands in consumerism, and the rising desire for authenticity in design. About Written for...

Fashion

Marisa Berenson creates a collection for Zara: from Schiaparelli pink to swimwear and jewelled dresses

Madrid – Zara has announced the upcoming launch of a capsule collection designed with the renowned New York actress, model and socialite Marisa Berenson, generating considerable anticipation and surprise. She is one of the most recognised figures in the fashion and film worlds of the 70s. After many years as a regular collaborator with Inditex's...

Fashion |STUDY

Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...