Latest Fashion Trends

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

Fashion |In Pictures

Fall/Holiday 26 trend: Tactile outerwear from Prada, Dries Van Noten, Chloé and more

In a digital-first age, the physical sensation of touch has never been more important. For the Fall/Winter 2026 season, designers are responding by prioritizing tactile, textured fabrics for outerwear. Embracing a broader folkloric trend, many of this season's coats feature artisanal, hand-crafted patchwork designs that blend various contrasting...

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Who is Simone Rocha? Everything to know about the Pitti Uomo 110 guest designer

Over its lifespan, Pitti Uomo has emerged as a platform used by up-and-coming and sometimes well-established designers to mark major milestones, spotlight a conceptual pivot, or usher in a new chapter altogether. For some, the esteemed guest designer slot serves as an opportunity to show in Italy for the first time; for others, it's an...

Fashion |background

Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...