Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Teva launches Trailpeak, its first shoe co-created with Bureau of Adventure athletes
Teva, a division of Deckers Brands, has launched Trailpeak, a high performance daily trail running shoe and the brand's first footwear developed in full collaboration with athletes from its Teva Bureau of Adventure (TBA). The shoe is now available at Teva.com, with a limited release at select US retailers. Built with input from ultrarunners TBA...
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Pandora celebrates launch of new Zodiac-Talisman collection with an LA event
Danish jewellery brand Pandora celebrated the launch of its new zodiac-inspired Talisman collection on August 27, 2026. The brand hosted an evening event with model Alex Consani at the Hollywood Roosevelt in Los Angeles, according to a press release. The evening, held under the Sturgeon Moon, brought the collection to life with tarot readings; a...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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Pandora Talisman collection takes inspiration from zodiac, with Alex Consani as campaign face
Jewellery brand Pandora invites everyone to look to the stars this autumn with a new chapter in its Talisman collection. This edition draws inspiration from the signs of the zodiac, featured in a campaign with model Alex Consani. The latest designs enrich the collection's wealth of meaningful symbols with zodiac medallions, statement rings and...
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The North Face and eYe Junya Watanabe Man relaunch their collaboration
US outdoor brand The North Face has launched a new collaboration with eYe Junya Watanabe Man, the line from Japanese designer Junya Watanabe, according to a press release. The partnership returns internationally after its last release in 2017. The collection includes two pieces. The first is Junya Watanabe's reinterpretation of The North Face's...
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Hoka launches updated Tecton X 4 trail shoe
American footwear brand Hoka, a division of the publicly listed Deckers Brands, is launching the Tecton X 4. According to the brand, it is the lightest version to date of this technical trail shoe, developed for competitive use on demanding terrain. The shoe is built around the new Profly X platform, which combines carbon fibre plates, foam and...
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Burberry recreates the London commute for autumn 2026 campaign
British luxury label Burberry has launched a campaign for its autumn 2026 collection, recreating the London commute as people return to the capital after the summer holidays. Titled 'Burberry heads back to the city', the campaign frames the daily journey to and from work as a ritual shared by millions of the city's residents. Credits: Burberry...
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Marc Cain stages digital Spring/Summer 2027 show at Italian palazzo
German fashion brand Marc Cain has presented its spring/summer 2027 collection as a digital fashion show under the motto 'Palazzo Dreaming', according to a press release. The show was filmed at the historic Palazzo Ca' di Lista in Veneto, a 16th-century Venetian villa set in the hills between Padua and Venice. Fifteen models present the...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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