Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Hoka launches updated Tecton X 4 trail shoe
American footwear brand Hoka, a division of the publicly listed Deckers Brands, is launching the Tecton X 4. According to the brand, it is the lightest version to date of this technical trail shoe, developed for competitive use on demanding terrain. The shoe is built around the new Profly X platform, which combines carbon fibre plates, foam and...
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Burberry recreates the London commute for autumn 2026 campaign
British luxury label Burberry has launched a campaign for its autumn 2026 collection, recreating the London commute as people return to the capital after the summer holidays. Titled 'Burberry heads back to the city', the campaign frames the daily journey to and from work as a ritual shared by millions of the city's residents. Credits: Burberry...
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Marc Cain stages digital Spring/Summer 2027 show at Italian palazzo
German fashion brand Marc Cain has presented its spring/summer 2027 collection as a digital fashion show under the motto 'Palazzo Dreaming', according to a press release. The show was filmed at the historic Palazzo Ca' di Lista in Veneto, a 16th-century Venetian villa set in the hills between Padua and Venice. Fifteen models present the...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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West Ham United goes bleach blue for 2026/27 New Balance third kit
East London football club West Ham United has unveiled its 2026/27 third kit, made by US sportswear brand New Balance, with the men's team's season opener only days away, according to a press release. Rendered in a bleach blue with fluid tonal graphics, the design draws, according to the club, on West Ham's anthem and on East London. Modelling...
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Napapijri enters new market with launch of Fall/Winter 2026 campaign: 'Where Next?'
Italian brand Napapijri, owned by US group VF Corporation, has entered the Mexican market, opening two full-price stores and nine shop-in-shop locations in partnership with Mexican department store El Palacio de Hierro. The rollout is supported by an out-of-home activation across Mexico City's Polanco district. The Mexican debut coincides with...
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Hoka and Beams turn 'Bondi 7' into a lifestyle sneaker
Hoka, part of US group Deckers Brands, has announced its first collaboration with Beams, one of Japan's leading fashion and lifestyle retailers, according to a press release. Marking Beams' 50th anniversary, the two brands have reworked the Hoka Bondi 7, one of the running brand's best-known silhouettes. The Bondi 7 Beams draws on the palette of...
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NAME IT takes on footwear market with upcoming spring 2027 launch
Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...
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Knitted in-house: Marc Cain brings craft to a boho summer dress
German fashion brand Marc Cain has presented a new knitted dress for summer 2027, according to a press release. Made from a lightweight tape yarn, the dress has a diamond-shaped openwork and float-stitch structure that gives it an airy, semi-transparent look in a boho style. The dress was knitted at the brand's headquarters in Bodelshausen and...
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