Ugg casts JT, Lunay, Megan Skiendiel and Yeat in holiday campaign

US lifestyle brand Ugg, a division of Deckers Brands, has launched its holiday 2026 campaign, 'Gift the Feeling'. The campaign stars rapper JT, Puerto Rican artist Lunay, Megan Skiendiel of girl group Katseye and rapper Yeat.

'Gift the Feeling' is the next chapter of 'Born to Feel', the long-term brand platform Ugg announced on September 22, 2026. Where the platform centres on comfort and confidence, the holiday campaign applies that idea to gifting, with the brand framing the emotion of giving and receiving as the real present.

Disguised gifts at a holiday party

The concept draws on a social media trend in which gifts are wrapped to look like something else entirely. Set at a holiday party, the campaign shows the cast exchanging packages that reveal Ugg products inside.

Lunay unwraps a banana-shaped package filled with Ugg socks, while Skiendiel, wearing the Après City Tall, opens a cat-shaped box containing the Elea Fluffed Slip-On. Yeat, who rests in the Classic Mini Outpost as the party carries on, later finds a matching pair in a truck-shaped box. JT's Classic Mini becomes the pair everyone at the party wants.

Other styles appear throughout the film, including the Classic Ultra Tall, the Classic Tread Fluffed Boot and the Tasman.

Product focus

The featured line-up spans the brand's sheepskin icons and newer variations. The Classic Ultra Tall extends the Classic silhouette with four additional inches of shaft height, while the Classic Tread Fluffed Boot combines sheepskin and suede with Ugg's upcycled wool, 'UGGplush', and a Vibram sole for outdoor wear.

The Classic Mini Outpost, inspired by rock climbing, is made with waterproof suede, an upcycled wool lining and a White Spider Rubber outsole for grip on slippery surfaces. The Après City Boot adds suede laces, bows and exposed fur, and the Elea Fluffed Slip-On is designed for both indoor and outdoor use. The Heritage Utility Grizz, with a two-tone faux-fur upper and buckled straps, completes the selection.

The campaign extends online with curated gift guides built around the featured styles, which are available through Ugg's own stores and website and at selected wholesale partners across the US.