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Beyond the Label: Paul Rice on Conscious Capitalism, the future of Fair Trade US and why ‘Every Purchase Matters’

At first glance, the phrase "conscious capitalism" may come across as somewhat of an oxymoron. A notion that has been floated in many circles since the early 2010s (coined by the co-founders of the Conscious Capitalism movement, Raj Sisodia and John Mackey, the co-founder of Whole Foods Market), it's a philosophy that encapsulates a different...

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