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London Show Rooms to return to White Milano

By Danielle Wightman-Stone

Feb 10, 2022

The British Fashion Council (BFC) has announced that following a successful launch in September 2021, London Show Rooms will return to White Milano during Milan Fashion Week.

London Show Rooms provides British designers with a platform and pop-up showroom outside London to showcase their collections and raise their profiles in international markets as part of the BFC’s support and mentoring scheme.

For the autumn/winter 2022 season, London Show Rooms will be located at Superstudio Più, via Tortona 27, within the renewed White Milano set-up, a space that includes showrooms, entertainment spaces, talks and content showcases.

The London Show Rooms pop-up will feature ten designers: Carlota Barrera, Chet Lo, Eftychia, Feben, Jordanluca, Labrum London, Robyn Lynch, Roker, S.S. Daley, and Yuhan Wang.

London Show Rooms at White Milano will run from February 24 to 27.

BFC
BRITISH FASHION COUNCIL
LONDON show ROOMS
MFW
MILAN FASHION WEEK
White Milano