The themes of Modefabriek SS25: Change, modest stands and confusion about visitors

The summer edition of the Dutch trade fair Modefabriek took place, as always, in the first weekend of July at the Rai Amsterdam. Now in its 28th year of operation, the fair has undergone various changes, the most recent being a renewed focus on women’s fashion and internationalisation, both of which it has zoned in on in the past year. Now with its anchor made clear, it was time for a sense of professionalism on the trade floor itself. What did exhibitors think of the 2024 edition, however? FashionUnited was present on Sunday to find out.