Amer Sports promotes Michael Absmaier to president of Atomic

Ski brand Atomic, part of the sporting goods group Amer Sports Inc., is facing a leadership change. On Monday, the company announced that Michael Absmaier will take over as president of the label on January 1, 2027. He succeeds Wolfgang Mayrhofer, who will retire at the end of the year after more than four decades at Atomic.

Absmaier himself has been with Amer Sports for over 20 years. He currently serves as chief financial officer (CFO) and VP of business development at Atomic. He was also recently the interim CEO of the group's Armada brand, which he will also lead as president in the future. As part of his promotion, Absmaier will also join the global leadership team of Amer Sports.

Another group veteran will take over his previous position as CFO of Atomic. Anssi Lampinen will move into this role on January 1, having held various management positions at group and brand level at Amer Sports for almost two decades. Most recently, he was VP of finance, responsible for the group's financial planning and analysis (FP&A) and European finance controlling.

James Zheng, president and CEO of Amer Sports, paid tribute to the outgoing Atomic head. “On behalf of the Amer Sports executive committee and the global leadership team, we would like to sincerely thank Wolfgang for his many valuable contributions to Atomic and Amer Sports over the past 40 years,” he said in a statement. “Wolfgang was a truly valued and respected leader and a cherished colleague. It was always a real pleasure to work with him.”

In his role as president of Atomic, Mayrhofer “has guided the brand through many new challenges and opportunities since 2007,” said Zheng. “We wish him all the best for the future.”