Canada Goose announces three new executive appointments

Canada Goose has announced three new executive appointments that include Lee Turlington as Chief Product Officer, Jackie Poriadjian-Asch as Chief Marketing Officer, and Scott Cameron as EVP of ecommerce, stores and strategy. Kevin Spreekmeester, who recently served as CMO, will move into the new role of Chief Brand Officer.

“With Lee, Jackie and Scott on board, we’ve never been in a stronger position to succeed,” said Dani Reiss, President and CEO of Canada Goose, adding, “We have an exciting and aggressive vision for the future with the wind at our back, and we have the right talent to make it happen.”

A sportswear industry veteran, Lee Turlington will move into the newly created role of Chief Product Officer. He brings more than 25 years’ experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila. Lee has worked in a consulting role for Canada Goose over the past ten years. He will oversee the growing design & merchandising organisation with a strong focus on innovation as the company continues to expand into new seasons and product categories.

Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of global brand marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience Poriadjian-Asch will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.

Joining the company from McKinsey & Co, where he was a partner, Scott Cameron will serve as the EVP of ecommerce, stores and strategy. Bringing years of experience working with retailers and consumer brands across a variety of topics, Scott will be responsible for growing Canada Goose’s direct-to-consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City.