Columbia Sportswear promotes two senior executives

Columbia Sportswear Company has appointed Jim Swanson as the company's Senior Vice President and Chief Financial Officer and Peter Rauchas the company's Senior Vice President and Chief Transformation Officer.

"I am excited to share the appointment of these two new leaders as we continue to organize around the new operating model we announced last week," said Tim Boyle, Columbia's President and CEO in a statement, adding, "Jim's deep knowledge of the company's business and his proven financial management skills will provide great insight and continuity as we move forward with our strategic business initiatives and Peter's global financial and operational experience will enable him to play a key role leading change initiatives to support our commitment to being a brand-led, consumer-first organization."

Columbia Sportswear promotes two senior execs

The company said, Swanson brings a wealth of experience with the company to his role, having served in a variety of key finance positions over the past 14 years. Swanson served as Columbia's senior global financial analyst from April 2003 to December 2004, as finance manager from January 2005 to December 2008 and as director of strategic and financial planning from January 2009 to May 2015 when he was named vice president of finance.

Prior to joining the company, Swanson served in a variety of financial planning and analysis, tax and accounting roles, including senior financial analyst at Freightliner Corporation and at Tality Corporation - a wholly-owned subsidiary of Cadence Design Systems - and as a senior tax and business advisory associate at Arthur Andersen. Swanson will fill the position currently held by Tom Cusick, who has been promoted to Executive Vice President and Chief Operating Officer, effective July 1, 2017.

Rauch, the company said, will lead the company's newly-formed transformation office, which is being established as part of the on-going business assessment launched by the company in the first quarter of 2017. Currently serving as the company's vice president, chief accounting officer since August 2016, Rauch joined the company in January 2008 as retail accounting manager. He was promoted to director of retail accounting in April 2010, senior financial controller - EMEA in June 2011, and chief financial officer of the company's joint venture in China in July 2013.

Prior to Columbia Sportswear Company, he served as senior manager accounting & reporting for Webtrends from 2006 to 2007 and was an accountant with Deloitte from 1999 to 2006. He is a certified public accountant.

The company added that Swanson and Rauch will report to EVP and COO Tom Cusick with effect from July 1, 2017.