Dan Moneypenny exits Footasylum to join Under Armour as EMEA vice president of sales

Dan Moneypenny has left UK sportswear and streetwear retailer Footasylum after three years to join Under Armour as vice president of sales across the EMEA region.

Announcing his departure on Instagram, Moneypenny said: "After 3 fantastic years, my time at Footasylum has come to [an] end. I'm incredibly proud of everything we achieved, and so grateful for the support I received from all of my colleagues, and especially my team."

He added: "From a personal perspective, an opportunity presented itself and it was something I couldn't turn down, and I cannot wait to get started."

Moneypenny leaves Footasylum during a period of expansion for the Rochdale-based retailer. The company's FY25 total revenue rose 9.4 percent to 349.5 million pounds, with online sales up 6 percent to 143.1 million pounds. In March, FashionUnited reported that the retailer had expanded its revolving credit facility with HSBC UK from 35 million pounds to 60 million pounds, and that it opened nine new UK stores in 2025 and confirmed 40 new locations in the Gulf region through a franchise partnership with Apparel Group.

A new chapter at Under Armour

Moneypenny joins Under Armour as the US sportswear brand works to stabilise sales. The brand recorded a net sales decrease of 3 percent to 1.10 billion dollars, or 4 percent on a constant currency basis for the first quarter of fiscal 2027 ended June 30. For the full fiscal year, North America is expected to drop at a mid-single-digit rate, while EMEA and Asia-Pacific are forecasted to decline at low-single-digit rates.

In August, Under Armour president and chief executive officer Kevin Plank stated: “As we navigate a challenging consumer demand environment, we continue to make progress in building a more focused Under Armour, despite updating our full-year revenue outlook. By simplifying the business, we are operating with greater discipline and better positioned to protect profitability, while still investing in a sharper product portfolio through clearer storytelling with the goal of driving a more premium Under Armour that will consistently earn demand at full price.”