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Deckers Brands promotes Steve Fasching to Chief Financial Officer

By Prachi Singh

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Deckers Brands has appointed Steve Fasching to Chief Financial Officer effective July 16, 2018. The company said, Fasching previously served as the company's senior vice president, corporate strategy, planning & investor relations. He succeeds Tom George, who will transition concurrent with Fasching's appointment.

“After a thorough executive search, we found Steve to be best positioned to take on the role. He possesses a deep understanding of our business, has demonstrated a strong track record of performance, and has displayed tremendous leadership in his service to the company. His extensive financial and strategic experience will be a huge asset to Deckers as we enter our next phase of growth," said Dave Powers, CEO and President of Deckers in a media statement.

Steve Fasching promoted to CFO's role

Fasching held senior finance-related roles at Princess Cruises prior to joining Deckers in August 2011 as vice president, strategic financial planning. He was elevated to vice president, strategy & investor relations in 2016 and was promoted to senior vice president, corporate strategy, planning & investor relations in February 2018.

"Having been with Deckers for the past seven years and fortunate to serve in various roles, I am excited to take this next step. I look forward to leading our finance team while driving our business forward with a portfolio of exciting brands that resonate with consumers across the globe," added Fasching.

Commenting on Fasching’s new role at Deckers, John Gibbons, Chairman of the board said: "Steve has been an invaluable member of the Deckers global finance team. His promotion demonstrates the board's ongoing commitment to its comprehensive management succession process and provides our stockholders a CFO with an unparalleled understanding of our business and who is in the best position to continue our strong momentum."

Picture:UGG website

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