Fashion Institute of Technology appoints Kimberly Fasting-Berg as first CMO

The Fashion Institute of Technology (FIT), part of the State University of New York (SUNY), has announced the appointment of Kimberly Fasting-Berg as the college's first chief marketing officer (CMO). She reports to FIT president Jason Schupbach and serves as a member of the president's cabinet, effective August 25, 2026.

"Kim's expertise in leading the evolution of world-class brands will be instrumental in shaping the future of FIT," said Schupbach. "As an innovator with an exceptional reputation—and as a SUNY alum—Kim is ideally positioned to build on FIT's momentum to expand the college's impact across the global creative industries."

Fasting-Berg brings extensive brand strategy and commercial expertise to the newly created role, where she oversees marketing strategy, global brand positioning, and institutional communications for the institution. The strategic appointment aims to strengthen the global profile of FIT and drive strategic growth across its educational and industry programmes.

"FIT sits at the intersection of creativity, technology, business, and culture—exactly where the future of the global economy is heading. From a marketing standpoint, the college is at a once-in-a-generation inflection point—and President Schupbach's extraordinary vision of FIT as a laboratory for creative careers will serve the next generation of talent with a phenomenal roster of programs, rankings, and alumni that rival any institution in the world," Fasting-Berg added.

Prior to joining FIT, Fasting-Berg held senior executive marketing roles across major media and entertainment portfolios. She most recently served as executive vice president, chief marketing officer at WME Fashion. Previously, as CMO of Kravet, she led the marketing evolution of the company's portfolio of home furnishings brands. She also spent more than a decade at Condé Nast in senior leadership roles, including head of marketing for Vogue, GQ, Vanity Fair, Glamour, and Allure. Fasting-Berg graduated from SUNY's University at Albany, where she earned a BA degree in communications and marketing.