Francesca Bellettini: the CEO forging Gucci's future

In an industry defined by dynamic shifts and heritage, the appointment of Francesca Bellettini as president and chief executive officer of Italian luxury maison Gucci in September 2025 marks a pivotal moment. With Gucci, the flagship brand of the French luxury group Kering, still facing declining sales and profits, Bellettini has been entrusted with the urgent task of revitalizing one of the world’s most recognized names in fashion.