HBC names Milton Pappas its Chief Marketing Officer

HBC has appointed Milton Pappas to the role of Chief Marketing Officer, effective immediately. The company said, in this role, Pappas will lead the marketing center of excellence (COE), charged with executing the marketing strategies of the company's North American retail businesses.

Earlier this year, the company created the marketing COE to centralize all-channel marketing development across all of HBC's North American retail businesses. The marketing COE operates as an in-house agency and supports the execution of each business's distinct marketing strategy with comprehensive campaigns that leverage best practices across the organization. The marketing COE includes media, creative, partnerships and events, among other areas.

Pappas, the company added, has had a long and successful career spanning a diverse portfolio of industries, including publishing and retail. He joined HBC in September 2016 as senior vice president, digital marketing. He has served as interim chief marketing officer since June 2017. Pappas joined HBC from New York & Company where he served as chief digital officer.

Prior to that, he held senior leadership roles in marketing, digital and e-commerce at Nine West Group, Toys"R"Us, Inc. and Redcats USA. He is a board member of Shop.org, the digital division of the National Retail Federation.

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