IC Group appoints Sofie Lindahl-Jessen as CEO of Saint Tropez

IC Group has announced that Sofie Lindahl-Jessen has been appointed as the new CEO of the fast fashion brand Saint Tropez. She will be replacing Hans-Peter Henriksen, who has been CEO for Saint Tropez since 2008. Lindahl-Jessen will take up her new position on October 2, 2017.

Lindahl-Jessen joins Saint Tropez from Republic of Fritz Hansen, where she was executive vice president in charge of sales and brand communication. The company said that she has a strong international experience within sales and marketing from, among others, Triumph.

The company added that after a long period of solid financial performance, Saint Tropez experienced a flat development during the past two years, and the replacement of the CEO has been executed to ensure innovation in an industry characterized by fierce competition and changing consumer behaviour.

Picture:Facebook/Saint Tropez