J.McLaughlin appoints Greg Unis as CEO

J.McLaughlin, the American lifestyle brand, has officially announced the appointment of Greg Unis as its new chief executive officer. Unis, who has served as interim CEO since March 2025 and joined the company’s board of directors in January 2025, will now oversee all facets of the business, guiding the brand into its next phase of expansion and refinement.

The company said in a statement that Unis will leverage the strong foundation laid by co-founder Kevin McLaughlin and the existing team, with a clear mandate to amplify the brand's presence, broaden its product offerings across women’s and men’s apparel and accessories, and deepen its enduring connection with its loyal customer base. With nearly 200 stores nationwide and a growing digital footprint, Unis aims to expand J.McLaughlin’s reach while meticulously preserving its distinctive character and community-driven ethos.

“We’re entering a new era,” stated Unis. “I’m honored to be part of the brand’s evolution. I look forward to introducing it to new audiences and continuing to delight our existing ones. Alongside Kevin and our incredible team, we’ll scale the business, drive creativity across all areas - product, marketing, and customer experience - and continue delivering on the timeless style and warm, personal service that define J.McLaughlin.”

Unis brings over 25 years of extensive leadership experience within the fashion and retail industry. Most recently, he served as president of Victoria’s Secret and Pink. Prior to joining Victoria’s Secret in 2016, he held senior executive roles at Coach, Brooks Brothers, and Gap Inc.

Kevin McLaughlin expressed his confidence in the new CEO, remarking, “Greg’s passion for design and brand-building make him the right leader for this pivotal moment. He understands what makes J.McLaughlin special and brings a fresh perspective to help us further engage with our customers and stay true to our roots.” Steve Moore, Partner at Brentwood Associates, echoed this sentiment, adding, “Greg’s seamless transition from Board member to CEO is a testament to his leadership, deep appreciation for product and design, and broad operational expertise. We’re confident he will drive the business forward while honoring the brand’s heritage and unique identity."

Founded in 1977 by brothers Kevin and Jay McLaughlin, J.McLaughlin is known for its impeccably crafted sportswear, signature prints, and neighbourhood-centric boutiques.