Justin Cupps to lead Wolverine Worldwide's Work Group brands

Wolverine World Wide, Inc. has appointed industry veteran Justin Cupps as president of its Work Group, positioning him to lead key brands including Wolverine, Bates, Cat Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work.

Reporting directly to CEO Chris Hufnagel and joining the executive team, Cupps brings nearly 30 years of experience in brand building and commercial strategy, having previously held senior leadership roles at companies such as Under Armour, Adidas and Gant, and most recently overseeing a 1.25 billion dollars portfolio at EssilorLuxottica, anchored by Oakley and Costa del Mar.

Hufnagel praised Cupps as a "proven leader" whose expertise in driving growth makes him the ideal choice to lead the Work Group's focus on consumer-obsessed product development and value delivery to shareholders.

Cupps acknowledged that Wolverine Worldwide is at an "inflection point," expressing excitement about the opportunity to shape the future of these brands, which possess immense heritage and authenticity while remaining industry leaders.