Kendall Jenner takes on expanded role at Revolve Group's Fwrd and Revolve Los Angeles

US-based online retail group Revolve Group has expanded its partnership with model and media personality Kendall Jenner, elevating her to global creative director of luxury e-commerce platform Fwrd and naming her an ambassador for Revolve Los Angeles.

"Kendall has been an important part of the Revolve family for many years, and her influence on FWRD has helped shape the brand into one of the industry's leading luxury fashion destinations," said Revolve Group president of brand and partnerships Raissa Gerona. "As we continue to evolve both FWRD and Revolve Los Angeles, expanding our partnership with Kendall felt like a natural next step."

Kendall Jenner's expanded role at Revolve Group

Jenner, who has collaborated with the business for nearly a decade, was appointed creative director of Fwrd in 2021. In her expanded role as global creative director, she will oversee digital creative direction, monthly trend edits, brand curation, and marketing initiatives across the luxury retailer's portfolio.

In addition to her responsibilities at Fwrd, Jenner will represent the namesake label Revolve Los Angeles as a brand ambassador. She is set to front major advertising campaigns, attend corporate brand events, and collaborate on strategic fashion projects designed to highlight the aesthetic of the Los Angeles-based label.

Corporate growth and international expansion

The announcement comes alongside positive financial performance for the group’s luxury division. For the year-to-date period ended June 30, 2026, Fwrd reported a net sales increase of 14 percent year-over-year (YoY).

Revolve Group also recorded double-digit net sales growth across its international markets outside the US, reflecting an increasing global footprint across its e-commerce platforms.

Commenting on the expanded contract, Jenner noted: "Over the past five years, we've built something that feels authentic to who I am and how I approach fashion. I love discovering new designers, curating pieces I genuinely wear and helping shape the creative vision behind FWRD. I'm looking forward to bringing that same energy to Revolve Los Angeles."