Kendra Scott names former Tiffany & Co. executive Kerry Feldmann chief merchandising officer

Kendra Scott has appointed Kerry Feldmann as chief merchandising officer, effective November 16. Feldmann will oversee merchandising, planning and allocation, and will report to chief executive officer Chris Blakeslee as part of the executive leadership team.

The appointment comes as the Texas-based company prepares for its 25th anniversary in 2027. Kendra Scott said it is placing greater focus on design, product storytelling and value, and described the hire as another strategic investment in its leadership ahead of the milestone.

Feldmann has more than 20 years of experience in the jewellery industry, including 15 years at Tiffany & Co. in global merchandising and product development leadership roles. She joins from US jewellery brand John Hardy, where she was most recently senior vice president of merchandising, planning and design, responsible for product strategy, collection architecture and commercial execution.

In her new role, Feldmann will refine Kendra Scott's assortment architecture and lead its merchandising strategy. According to the company, her remit includes creating greater clarity and cohesion across collections and exploring adjacent categories to expand the brand's offer. She will also be responsible for ensuring products are allocated to the right stores and customers.

"Women have always come to Kendra Scott for jewelry that reflects who they are, with designs that spark joy, celebrate life's meaningful moments, and fit beautifully into the way they live," said Blakeslee. "As we approach our 25th anniversary, we're building on that strong foundation and pushing further in product innovation, design, and assortment while staying true to the exceptional value our customers expect."

"Kerry brings extraordinary experience and a deep understanding of the jewelry industry, along with a belief that luxury should feel both attainable and joyful. She's the ideal leader to bring greater clarity and intention to our assortment, ensuring our design stories come to life in compelling ways for our customers while opening the door to new categories that expand the world of Kendra Scott."

Feldmann said: "Few brands have what Kendra Scott has: a clear vision rooted in connection and joy, with an enduring commitment to philanthropy. I'm thrilled to join the leadership team and help shape the next chapter, bringing customers elevated design, newness worth discovering and pieces they can make their own."

Kendra Scott was founded in Austin in 2002 by its namesake entrepreneur and designer with a starting investment of 500 dollars. The company positions itself in the attainable luxury segment and said it will share further details about its plans in the coming months.

This article was written with the assistance of AI.