Lark-Marie Antón joins Authentic as chief communications officer

US brand management company Authentic Brands Group (Authentic) has appointed Lark-Marie Antón as chief communications officer. In her new role, Antón will oversee global communications and corporate brand strategy, aiming to enhance visibility across Authentic’s platform, expanding entertainment arm and cultural portfolio.

Antón will report directly to president and chief executive officer Matt Maddox and join Authentic’s executive committee.

Maddox noted that Antón has built her career around shaping corporate narratives and managing business reputations across media and marketing sectors.

Background in media and brand strategy

Antón brings over 20 years of experience in corporate communications, brand strategy, integrated marketing and reputation management. She joins Authentic from USA Today Co., previously known as Gannett, where she served as chief communications and brand officer. During her tenure at the US media company, she directed enterprise communications across national and local media properties, while overseeing the corporate rebrand from Gannett to USA Today Co.

Earlier in her career, Antón held senior marketing and communications roles at companies including Hertz, Verizon, Aura and Loews Hotels, and served as deputy press secretary under the Bloomberg administration.

Antón expressed enthusiasm for joining Authentic, citing its 16-year history of brand development, and added that she looks forward to collaborating with Maddox, founder Jamie Salter and the broader leadership team.

Antón holds a master of arts in communication studies from West Virginia University and a bachelor of arts from Marist University. She currently serves on the board of trustees for Marist University and on the board of Green-Wood.